We all are using persuasion in our life. One of the key is its very important to Show your audience that you have a well-thought-out plan of action. My question to you reader is, Can you identify your audience. Before you persuade analyse your audience whether its a
1-Supportive audience: you start with their support,
2- Uncommitted audience: neutral,
3- Indifferent audience: have to get them to pay attention
4-Opposed audience: against you before you start.
Once you determine what kind of audience you are going to deal with, than use Aristotle’s Appeals, you will persuade your audience. Logic was designed for science “for the purpose of attaining the truth”
Logos (logic) – Reason which begins with specifics and moves toward a generalization is inductive. Support your reasons with proof i.e
Facts – can be proven, Expert opinions or quotations,
Definitions – statement of meaning of word or phrase ,
Statistics – offer scientific support,
Examples – powerful illustrations ,
Anecdote – incident, often based on writer’s personal experiences ,
Present opposition – and give reasons and evidence to prove the opposition wrong,
Ethos (personal credibility) – convince your audience that you are fair, honest, and well informed. They will then trust your values and intentions. Citing your sources will help this area, Honesty – Your audience is looking for you to have a strong sense of right and wrong. If you have a good reputation with this people are more likely to listen to you,
Competency – Meaning capable of getting the job done,
Energy – Through non-verbals like eye contact and gestures,and a strong voice and inflections, a speaker will come across as charismatic,
Pathos (emotions)- a carefully reasoned argument will be strengthened by an emotional appeal, especially love, anger, disgust, fear, compassion, and patriotism, *“feeling” the speech.
Anubha Walia is an International Trainer, Facilitator and OD Specialist, founder of Prism Trainings & Consultancy, specialises in Human Process Facilitation carries 15 + years of rich experience at senior role in Trainings & Quality. Her expertise includes Followership & Leadership, Team building and Quality Change Agent specialist.