The Art of Storytelling by Anubha Walia

When leaders tell stories in order to influence others delivery is essential.

The first aspect of delivery is repertoire. Composition i.e putting the story together and performance are also important ( if its face to face). To build a repertoire, narrative leaders should answer the following questions:

*Should I tell a story? 

–Stories can be very helpful at times when attempts to persuade or inform fall short.

*When should I tell a story? 

–Stories are helpful for leaders in honouring achievements, focusing on purposes, encouraging good practices, and anticipating changes, among others.

*What kinds of stories work best? In order to work well, stories must fit the needs of the situations, the audiences, and the tellers.

*Where do I find stories to tell? 

–There are various places to find stories:

1.     Handed down by organizations.

2.     Personal experiences.

3.     Other people’s experiences.

4.     Fictional stories.

5.     Borrowing well-known stories.


A Good Story is a story  Well Told

When it comes to structuring stories for maximum impact, it is important for storytellers to add enough detail to spark the listeners’ imaginations so that they can feel the experience. There are several elements to good stories, which can be remembered with the mnemonic, CASTLE:

*Characters: Listeners must know details about the characters in order to care about what happens to them.

*Action: A list of the events, told in order, is key to confidence in storytelling.

*Structure: Each story needs a beginning that sets up the situation, a middle that provides the majority of the events, and an end that provides a satisfying conclusion.

*Texture: Details on sights, sounds, smells, etc. help make stories more real for listeners.

*Language: Direct speech helps illustrate stories. It is better to repeat exactly what was said than to simply report about what was said.

*Emotions: Stories become real for listeners when the stories inspire them to go on emotional journeys.


Anubha’s Tips for Effective Storytelling

  • Never go unprepared for with a story
  • yes stories can act as fillers but you need have a few of them on stand by in your mind or in your persoanl notes to achieve maximum effectiveness
  • Be apt, concise and relevant…

Hope you weave great stories to tell…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s