PRISM Trainings & Consultancy

Training II OD Consultancy II PRISM Philosophy II www.prism-global.org

CREATING A COMMUNICATION EXPERIENCE

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Just as a great restaurant experience involves more than just a great meal, a great communication experience involves more than just a great message. Creating a great experience relies on using people’s emotions to create connections. Without connections, messages are lost. Emotionally connective communications are created two ways:

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  1. Through behaviors that convey warmth, caring, and interest in others.
  2. Through content that is emotionally appealing, such as stories, analogies, and humor.

The Communicator’s Roadmap provides a way of mapping every communication experience along a four-quadrant matrix, with the goal of moving from self-centered to audience-centered communication and low emotional connection to high emotional connection communication.

The quadrants in the Communicator’s Roadmap include:

  1. Lower left: Inform
  2. Upper left: Entertain
  3. Lower right: Direct
  4. Upper right: Inspire

All communications sit somewhere on the Communicator’s Roadmap, from the smallest interpersonal interaction to the most high-profile presentation.

Intentionality is the foundation for a great communication experience, ensuring all communications make an emotional connection with the audience. The Communicator’s Roadmap brings intentionality and emotion to the communication process, providing a method for creating a great experience every time. The ultimate goal is to intentionally shift all communications along an upward and to-the-right trajectory, making them more memorable, effective, and persuasive.

Being able to deliberately transition between the matrix components is a developable skill and is key to creating intentional communications that engage and inspire others. With work and attention, every communication can be more effective.

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Author: prismphilosophy

We are prolific Human Process Interventionist having certified Facilitator, Trainers and OD Consultant @ Prism Trainings & Consultancy having 5yrs years of professional experience across OD, Learning Consultant, Corporate Trainings, Professional development Leadership and Followership with Recipient of Emerging HRD thinker award (Gold Medalist). Contact us at https://twitter.com/prismglobal1

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