DELIVER AN ELEVATOR PITCH
An elevator pitch is a classic technique whereby an individual sells something in a very short period of time. This is accomplished in three easy steps:
- Create a scene that demonstrates what problem the product solves.
- Pre-answer anticipated questions and concerns.
- Close the deal with an action step while asking for a commitment.
Individuals should avoid the common mistake of continuing to sell after someone has already bought. They must adopt the posture that they are doing the customer a favor, not the other way around.