Social media in an online platform for conversation where businesses can network and raise brand awareness. The major social media platforms are Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Vine, and Instagram. Social media enables businesses to interact with clients in real time quickly, easily, and widely. Using social media, businesses can grow using the following steps:
*Listen to customers.
*Build business networks.
*Do it all over again.
Through social media, businesses can listen to what their clients want and engage them with solutions. They can build a wide connection base and utilize their fans to further promote their brands. For effective results, businesses need to figure out their target markets and form social media plans based on three questions:
- What is their purpose in using social media?
- What are they hoping to achieve?
- What is their desired outcome?