ASSESSING THE RISKS, ISSUES, AND REWARDS OF ENTREPRENEURSHIP

The most critical aspect of assessing whether to become an entrepreneur is assessing the trade-off between the reality of the risks of starting a business and the potential rewards, including: *Quantitative risks and rewards, such as the money invested in the business versus the potential money that can be made. *Qualitative risks and rewards, such…

TAKE SMART RISKS

When launching a new business, entrepreneurs may have to take such risks as leaving a full-time job or using their own money as startup funding. While entrepreneurs tend to be highly tolerant of risk, they do not have to be daredevils to make it big. The key to success is to take smart risks. Entrepreneurs…

THE ENTREPRENEUR’S JOURNEY

Before an entrepreneur starts building his set of eight power stories, he needs to map out his entrepreneur’s journey, the core story from which the others can be drawn from or built upon. This journey is closely related to a story format that has held audiences rapt for millennia: the hero’s journey. From Homer’s The Odyssey to reality shows…

EVERYDAY ENTREPRENEUR

Many people dream of opening their own businesses, but the entrepreneurs who succeed know how to calculate the risks involved, win investors’ confidence, and persevere through trying times. While many entrepreneurs are born risk-takers who have entrepreneurial role models on which to rely, others must learn how to make their own way. In The Everyday Entrepreneur,…

TRAITS AND PROFILES OF GREAT ENTREPRENEURS

Great entrepreneurs and business builders share four defining traits: Heart, Smarts, Guts, and Luck. While the traits are configured differently across individuals, their presence is consistent across leaders of all types and sizes of organizations. Heart-dominant individuals are driven by purpose and passion. They may lack data, experience, or even a business plan, but their…

HOW TO PUT YOUR PASSION IN MOTION

Anyone who has read books or articles about goal setting understands the importance of setting deadlines. The practice of setting deadlines is required to reach long-term success. However, in order to be effective, deadlines need to be reasonable and achievable in a short amount of time. When deadlines are set too far in the future,…

FIRST TIME MANAGER – PART 1

Step-by-step advice to middle managers about how to become better leaders and help their organizations succeed. He illuminates the unique nature of middle management — the opportunity it affords to influence both those in positions above and below — and teaches those working at this level to hone their skills for both the good of…

WHAT WOMAN WANT

WOMEN AND THE HOME In recent years, oversized houses (that are sometimes referred to as “McMansions”) have enjoyed great popularity. Yet, Underhill believes that these houses appeal more to men’s sensibilities than to women’s. Data suggests that empty nesters want to downsize, and houses which suit nontraditional families sell at a premium. Home buyers do…

CONTENT DEVELOPMENT

STRIKE A CHORD – CONTENT DEVELOPMENT Careful content development with the goal of appealing to emotions will amplify connections between speakers and their audiences, inspiring audience members to action. SHARPs are emotion-triggering elements that should be woven into every communication to engage people’s emotions and inspire them. SHARPs include: *Stories: Stories stir feelings and help people create…

COMMUNICATION AND EMPATHY TOOLS AND STRATEGIES

Communication and empathy are the basis of all social and relationship skills, and a core competency of emotional intelligence. Nadler states that the communication competency includes listening with an open mind, sending convincing and clear messages, and cultivating an empathetic give-and-take. The empathy competency includes understanding other people and being actively interested in other people’s…